A good beginning is half success. Accurate BRAND DESIGN is the first & foremost thing you should think about when it comes to launching a new product or a service in the competitive market. Brand design is crucial when it comes to deciding on the brand name, brand logo design / brand identity design, tag line and other collateral designs. Brand design is not just a fancy logo & a catchy phrase next to it, but it’s the essence of your brand which carries core values & objective of your company. Brand design is what sets the brand’s tone of voice and helps your brand to stand out or distinguish from other brands in the market.
Also you should think of changing the brand design or rebranding if you think your brand doesn’t have a proper brand design or not doing well in the market or if it needs a change as per the current market trends, even if your brand name is established in the market.
To craft brand design or brand identity design, there is an intense process involved. Both, the client and the designing team have to work together in crafting the brand design since the final brand identity design becomes the face of the company & carries the core values and objective of the company.
We’ve split the entire brand designing process in 7 steps, which makes it easier for both the teams to understand the process (in step by step manner) and makes it easier to execute.
Define
With a thorough discussion and brain storming with the client’s management and the marketing team we find out & Define the client’s business, business problems and goals.
Research & Strategy
Once the proposal/agreement is signed we get into research. We study the industry, the market and their competitors. And based on the findings we design the brand strategy, decide on the brand positioning, define brand’s character or personality & tone of voice.
Concepting
According to the brand positioning and persona/character we start creating the brand identity design. We start working on the brand identity elements like the typeface, the Symbol or Mascot & the colour palette and start doing the initial sketches.
Shortlisting
We shortlist the brand identity design concepts internally.
Presentation
Present the shortlisted work to the client. We take suggestions and if required modify the brand identity design and brand identity elements.
Brand Manual
Once the client approves the brand logo design we get into building a complete brand identity manual or the usage guidelines. Which shows the brand logo usage, information on the tyface / font styles, colour palettes etc. It’s a complete guide for the users and is the most important part of the corporate identity design to make sure that certain discipline is always maintained across all communication materials.
Delivery
Deliver the brand identity design files along with the Brand Manual. And then we also provide support for brand building.